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Web Analytics

What is Web Analytics?

Web analytics is the collection of reports and analysis of website data.  The focus is on identifying measures based on your organizational performance and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

Google Analytics is a premium web analytics service offered by Google that tracks and reports website traffic and inside the Google Marketing Platform brand. Google Analytics is the most widely used web analytics service or tool on the web. Google Analytics provides an SDK that allows analysis uses data from iOS and Android Apps, known as Google Analytics for Mobile Apps. Joining the best digital marketing coaching is the easiest way to master yourself in google analytics.

Integrated with Google AdWords, users can also review online campaigns by tracking landing page quality and conversions. The goal should include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics approach is to show high-level, dashboard-type data for the casual user, and more in-depth data into the report set. Google Analytics analysis can identify pages with poor performance and with techniques such as funnel visualization, where visitors came from a referral source and how long they stayed on the website and their geographical position. It also provides more advanced features like custom visitor segmentation. Google Analytics e-commerce reporting can track all the sale activities and performance. The e-commerce reports show a site's transactions, revenue, and many other commerce-related metrics. For better understanding of Google Adwords, you can join google AdWords training in Jaipur.

Digital analytics is the analysis of qualitative and quantitative data of your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes on both online and offline media. It includes Webmaster, AdWords reports and some custom reports, you can also make dashboards for making the analysis easy and accurate. It will become more comfortable if you pursue Google Adwords training with the best SEO institute in Jaipur.

Who Participates?

    • Students (BBA, MBA, BCA, MCA, BA, B.Tech Etc)
    • Social Media Marketers
    • Traditional Marketers
    • Marketing Professionals
    • Sales Professional
    • Business Owners
    • IT Professionals
    • Digital Marketing Professionals
digihunts academy Participates
digihunts academy Features

Training Salient Features

    • Certified Courses
    • In-depth hands-on learning
    • Case Study Exercises
    • 100+ Hours of Face to Face Classes
    • Access to Google Classroom
    • Access to Content

Digital Marketing Certification

digihunts academy certificate


On successful completion of this DigiHunts Academy Training module (Web Analytics), all participants will get a Certificate issued by Drive Digital.

Topic Covered

    • Introduction to Web Analytics
    • Google Analytics
    • The Main Sections of Google Analytics Reports-Traffic Sources -Direct, Referring, and Search Traffic - Campaigns - AdWords, AdSense
    • Content Performance Analysis
    • Visitors Analysis
    • Social media analytics
    • Social Customer Relationship Management and Analysis (Radian6, Sentiment Analysis, Workflow Management, Text Analytics)
    • Digital Analytics (WebMasters, AdWords Reports, Custom Reports, Dashboard, and Segmentation)