Search engine optimization is a blanket term for various strategies used to make a web page appear in the top of the search engine results page (SERP) in search engines like Google, Bing, Yahoo etc. It involves selecting your target topics, defining high traffic keywords by keywords research creating your page or blog post to suit it, and then hustling to get backlinks and social media exposure.
With the technological advances, the competitors are making it really difficult to target high volume keywords, which makes the long tail strategy a goldmine for starters. Optimization of keywords is very important for a powerful SEO. That’s why you should have a proper digital marketing training to understand the working of SEO.
Working of search engine depends on two factors:
Crawling: Search engine software crawl each and every web page linked to a website.
Indexing: After fetching all the pages through crawling, these pages are then indexed in the database for future comeback.
Let's take an interesting example of Google.
When you search on Google "what is SEO" Google compare your search string in its database. The database keeps plenty of results that may match to your search string. But based on search engine rank, the best and the most precise match appears first followed by the rest on the search result page.
Search engine updates their algorithm regularly for serving better. You have to do SEO audit at a regular interval and update accordingly to bring your website or web page up in the search result. The best way is to take coaching for digital marketing which will enhance your skills.
Any ranking process should be as follows:
SEO Audit - Full website audit so you know what is going on with the site and what changes are required.
Strategy - Build a strategy based on the audit and the business’s overall goals, this will also provide you a ranking timescale.
Keyword research - Filtering the most profitable keywords for your business, not just the obvious & common ones, dig deep into long tail keywords.
It involves working on your website by putting relevant content, decreasing page load time, giving appropriate HTML tags to make it more SEO friendly and you can also take classes on SEO in Jaipur.
It involves working on the link building process, creating backlinks, using appropriate keywords and managing crawls on your website.
Some of the backlinks techniques which can rank your website higher are authority guest posts, outreach, influencer marketing, competition analysis, broken link building etc.
Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for your audience. Schema markup helps your website to rank higher with the relevant content like blogs, articles, books, local SEO and so on.
Mobile SEO is the practice of optimizing your website for user’s smartphone and tablet. Mobile optimization also includes making your site resources accessible to search engine spiders which crawl on your website. You should always keep a track of your website through Google Analytics to make your website better and more effective. You can join the best digital marketing institute in Jaipur to get proper knowledge about digital marketing.
On successful completion of this DigiHunts Academy Training module (Search Engine Optimization), all participants will get a Certificate issued by Drive Digital.