Inbound marketing is a marketing methodology that is designed to gain visitors and potential customers in, rather than just pushing a brand, product or service onto prospects in the hope of generating leads or customers. In terms of digital marketing, this means using a mix of marketing channels, most commonly content marketing, SEO, and social media. In creative ways to attract people’s attention and the aim of a successful inbound marketing campaign is to increase reach, and drive quality traffic, engagement and conversions using earned and owned media. You may also do a paid internship in a digital marketing company to enhance your knowledge.
Inbound marketing focuses on bringing more potential customers, while outbound marketing is about pushing a business’s offering to customers. Inbound marketing is about grabbing attention, while outbound typically involves purchasing it.
Owned media are those channels that a business can control. For example, your website, blog, brand social media handles, and YouTube channel. You choose what to publish, how to publish it, and when to publish the content.
Earned media is the coverage you earn by your hard work. Offline media may include traditional coverage in newspapers and magazines. Online media include things like coverage on news sites often gained through digital PR but also mentions on social media, use of a campaign hashtag, conversations in online forums, and online reviews.
Some of the benefits of inbound marketing are that it builds the trust of your brand amongst customers which increases brand loyalty and brand value. By pursuing quality traffic from a variety of sources like organic search, social media referrals, referrals from other websites talking about the quality of your work, you will reduce the chances which are associated risk. By proper training of digital marketing about inbound marketing you will get to know that in inbound marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that converts into potential customers, or more generally, takes any desired action on a webpage. It is also known as CRO.
Your landing page should be very attractive. Some of the things you should keep in mind while making a landing page, it should have a clear and enticing headline, a catchy intro with FAQ column on your website so that customer can clear their queries. To know more about the landing pages you should join DigiHunts Academy for the best digital marketing training in Jaipur.
On successful completion of this DigiHunts Academy Training module (Inbound Marketing), all participants will get a Certificate issued by Drive Digital.