Email marketing is the method of sending a commercial message to a group of people, using email. In a more precise sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty brand awareness. Marketing emails can be sent to a potential customer or a current customer database. The best way to learn how to draft an email is to take training in digital marketing. The term usually refers to sending email messages with the purpose of enhancing customer relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or manipulating current customers to purchase something immediately, and sharing third-party ads. Email marketing strategy is known as both an art and a science.
Transactional emails are usually drafted based on a customer's action with a company. A transactional or relationship messages, these communications primary purpose must be to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender along with a few transactional messages. On the other hand, direct email involves sending an email to promote. Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to a list of email addresses.
Some of the tips to enhance your email writing skill are:
1. Write an impressive subject line.
2. Don’t use all caps, it’s spammy.
3. Preview text is should be from 35 to 140 characters.
4. Always know your targeted audience.
5. Use the right and relevant content.
6. Be goal oriented.
An automatic email campaign is set up once and then automatically sent to an individual when that person meets a certain trigger. It would be a huge waste of your time and effort to manually create and send an email campaign to every person when they sign up, so instead, you could set up an automated welcome email that gets sent whenever a new person joins your Signup application. That’s the beauty of email automation, you can set up the email once and then as more people continue to meet the criteria you made, the email will continue to be sent to them without you ever having to lift a finger. To master the technique of email automation you can take digital marketing training in Jaipur with DigiHunts Academy.
On successful completion of this DigiHunts Academy Training module (Email Marketing), all participants will get a Certificate issued by Drive Digital.