Search engine optimization (SEO) is a process in digital marketing which affects the online visibility of a website through an organic (unpaid) search result.
For understanding the concept of SEO we take an example suppose you have a website and it is deployed on Google, but the problem is that when people search for your website it comes on the 10th page of the search result or even on the 20th page.
But you want a process by which your website appears on the top of the search result. Here, comes in search engine optimization and plays an important role for the ranking the web pages through the unpaid medium.
SEO process has different parameters for the ranking of any website like page load time, backlinks, page errors etc.
If we talk about the importance of SEO then it is not only helpful in increasing page ranking but it also helps in providing better user experience. User experience is a key factor in SEO.
Being number one in the search result is not equal to ranking your page at the top of the search engine. After some time the algorithm of the search result changes and it may create a problem for you so you have to follow some method, which is legal in the eye of search engine.
If you are following the SEO rules and keep an eye on the inside out of the market and your copetitors, than nothing can stop you from ranking first on all the search engine. The entire motive of getting your business online is to get as many customers as possible and that will be possible only if people know about you or find you on the top of SERP’s. Therefore, make sure, you are not missing out on any of the tips to harness the usefullness of SEO for your benefit.