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What’s New About Digital Marketing In 2019?

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February

27 2019

Digital marketing is experiencing a drastic change in 2019. It is the next big career, everybody wants to be a digital marketer.

Digital marketing has been evolving from its inception. With new technology introduced every day, the way digital marketing works keeps changing. There are technological advancement in every few days.

It should not be a surprise if digital marketing techniques are on the run to change.

Now if you do not want to be left behind, it advisable that you follow these trends.

What Are The Digital Marketing Trends of 2019?


1- Artificial Intelligence (AI):


Artificial Intelligence is all set to take over the world, for the sta the simpler jobs.

Artificial Intelligence is a very advanced technology which analyses the user’s behavior and their search patterns.

AI collects its data from the search patterns and other activities on the internet. With the help of AI, businesses are able to understand the user’s experience and can work upon the feedbacks.

Businesses adopting artificial intelligence in 2019 will get an edge over their competitors. With this their business will accelerate at a great pace.

2- Chatbots:


Chatbots will continue trending in 2019 as they are very feasible for the users.

Chatbots uses AI technology which instantly reply back, day and night, to the users and visitors. Most of the company are using or planning to introduce a chatbot on their website.

As billion of people are interacting with chatbots every day. Chatboat can be a good way for you to stay connected with your visitors 24*7.

It is predicted that by 2020, chatbots will save upto $8 million. It will be mainly in healthcare and banking industries and various other sectors.  

Customers prefer using chatbots as they are precise, instant replying and never lose patience. These bots are providing exceptional service, meeting customer expectation and maintaining systematic records.

3- Video Marketing:


One of the most important digital marketing tool is video marketing. It’s worth spending your money on videos. Video is one of the most versatile and profitable digital marketing tool in the market. And it definitely is the next big thing.

Usually, people watch videos to get information rather than reading long texts. It will not be wrong to say that texts are gradually fading away.

Why is video marketing influential?

  • 70% of users say that they have shared a brand’s video.
  • 72% of businesses say video has enhanced their conversion rate.
  • 52% of consumers say that watching product videos increases trust and makes them more confident in online purchase decisions.
  • 65% of executives have visited the marketer’s website after viewing a video.
  • 39% of people interacted with vendors after viewing a video

YouTube is the second largest search engine after Google which clearly states the engagement rate of this platform.

FYI – 360 degree video are rising as it allows more interactive experience.

4- Social Media Stories:


Social media stories are gaining popularity day by day. Snapchat started the trend by introducing ‘My Story’ followed by Instagram and Facebook. Now, all social media handles have introduced this feature.

Youtube have recently launched their story format which is gaining interest.

Live video is one more marketing tool in its domain. Companies can use it in a perfect way to engage customers and make use of FOMO (Fear of missing out). You can ask about the feedbacks of your service and product using live videos to get instant result.

5- Voice Search & Smart Speakers:


Hey Siri, what’s new about digital marketing?
Alexa, play the most trending track.

The increase of voice searches and smart speakers have changed the game. Marketers are thinking how to match with the changes.

Voice searches are very important as they are trendy and easy to use. Users are switching to voice search. As it is very important to get the relevant information through audio content.

Siri, Alexa and Google have improved their technology and the number of errors has been reduced.

2019 will be about better customer experience with personalization and automation. As to stay ahead of the curve and increase conversions in the coming years, you should adopt it too.

These are some of the trends that will take over the way digital marketing has been functioning. If you have still not adopted the above mentioned tactics, don’t wait any longer. Get proper knowledge from the best digital marketing institute and implement them right away.