As we are in the middle of this year, we can see how profound the change is in digital marketing. We have seen that content is more dynamic, technology more intelligent, and marketing campaigns are more strongly integrated. And after a dynamic 8 months, many marketers across industries are looking forward to the new year and asking themselves what will be the biggest B2B digital marketing trends in 2020.
Currently, In 2019 we see that many trends are already underway – but the most interesting will take a new turn, either revealing a much larger scope increase or as yet untapped marketing potential.
If you continue to embrace the past without looking ahead to the future you will never succeed in marketing. In short, you need to constantly see that you feel that the puck is going instead of sitting back and hope that the puck comes to you.
Over the years, the entire sales and marketing process for B2B and enterprise organizations have shifted. These companies are no longer equipped with information that is hidden from the public and sales teams are no longer on the driver seat. Leads and prospects now hold power as information is more readily available and increased competition has led to a plentiful supply of choice. In addition, technology has completed disrupted the once linear buying method and behavior of B2B customers and has made marketers become more strategic and practical in their way.
LinkedIn – It is one of the most powerful channels in B2B is found in the professional social network. In a report, it is found that LinkedIn highlighted its plans to build more than $1 billion B2B marketing business by 2019. This plan is something that every B2B marketer should read and a forward-thinking plan, which exposes the predictable data that social data will play in B2B marketing and sales.
Every hour, every day, every week, the amount of data distributed and created on social media channels is increasing. Whether we are talking about data associated with our current relationships or data highlighting organizational trends, the future of the business will be built on this data.
Big Data Starts Driving Meaningful Intelligence
Today, one of the biggest challenges associated with big data is to assess the competence of the marketing team and determine what information is meaningful. One study found that 71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profiles – figuring out who their best customers would lead and possibly how these customers would attract.
The world of digital marketing has changed for B2B companies. After all, customers are more likely to do a Google search to find solutions to their pain points than to wait to find them. As a digital marketer, it is your job to be a proactive solution that is not a reactive pusher of products for potential businesses.
B2B Digital Marketing Strategies to Try
Having a well-defined plan is the key to growing the effectiveness of your B2B digital marketing efforts. Let’s take a look at B2B digital marketing strategies that you can use to increase your business performance and numbers.
The first and most important thing you need to do your research and find your target demographic. If you do not have an accurate picture of your target customer and audience, you are wasting your time and money too!
There are commonly stated goals in every B2B digital marketing strategy that can be defined and refined. It is impossible to market all at once, so you need to focus on your main audience.
In today’s digital marketplace, your company’s website plays a very important role! A website is more than just an attractive face, it is an online presentation of your business to showcase your expertise, excellence, and solutions.
Your B2B website is most likely that potential customers will interact with your business, in fact, 80% of people look at websites when checking service providers, so what you share and what you share is important.
Your target audience should be able to find your site to be effective. Where Search Engine Optimization Helps! Although SEO is a complex and developed marketing strategy, it ultimately consists of two primary components.
On-site SEO: Track keyword phrases that communicate concepts on your site to search engines. This provides search engines to produce more appropriate results to searchers. That way, if they are looking for you and your products/services, they will find you!
Off-site SEO: Track links to your website, either through external engagement or guest articles in other publications. These efforts serve to increase the authority of your site as a widely recognized leader on your topic and its content.
If you want to speed up the process of attracting new customers, you may want to consider pay-per-click (PPC) advertising. PPC advertisements allow you to use advertising platforms to get your content in front of relevant users.
Of course, you have to pay for it, but if you do it right, it can be a great way to grow your B2B business digitally. In many cases, you pay for the ad clicks that drive users to your site, but on some platforms, you can also pay for other tasks such as impressions, video views, and engagements.
PPC advertising is an incredible opportunity to attract attention from interested users who might have never found your products/services otherwise. Unexpectedly, it can be an irreplaceable valuable tool for building brand awareness, generating leads and driving conversions.
PPC is most profitable when managed by a professional since you pay for every click. Learn more about effective PPC advertising here.
Now that you are clear about how B2B digital marketing can help your company, you will not want to leave it, because every day that passes without taking advantage of digital media, one or more clients there is a loss of, as well as a more significant investment of human and monetary resources.