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Use Digital Marketing to Promote Your Offline Store’s Sales

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May

06 2019

Do you want to know how you can use digital marketing for retail businesses and boost sales?
Are you curious to know how digital marketing for offline stores can drastically boost sales and drive great ROI?

Then this blog is for you.

This contains some great tips to boost sales of your store through digital marketing.
We bet, after this blog, you will get to see the importance of digital marketing for offline stores.
– Digital marketing is a huge platform and does not fail to provide immense opportunities. Be it for businesses online or offline.

While you might have come across the differences between online and offline marketing, there is one thing common in them. And that is – targeting customers.

Targeting customers is vital for any business. Be it offline or online.

The reason you should start promoting your offline store online is because is provides you with greater results. And greater results mean – bigger ROI.

Now there might be so many questions in your mind right now, let’s address them one by one.

HOW CAN ONLINE MARKETING STRATEGY HELP MY OFFLINE STORE?

Digital marketing for offline stores is crucial. Many businesses have already started to make the use of an online platform to promote their offline store.

Before moving any forward and looking at the ways to promote your offline store online, let us understand its importance. This way, you will get to know how digital marketing for offline stores is vital.

Here are some benefits of digital marketing for offline stores:

    • Increase customer base – digital platforms are great for getting more customers
    • Enhance brand image</b – through online advertising, you get to showcase yourself and build your brand image
  • Increase ROI – through digital marketing for offline stores, you can actually increase your sales and eventually, ROI

So these were some of the great benefits of marketing your offline store through online platforms.

Now, let us make you wait no more. And, look at the ways to use digital marketing for your offline stores.

USE DIGITAL MARKETING TO INCREASE OFFLINE STORE’S SALE:

Let’s get started with an amazing fact.

Stats reveal that 79% of consumers compare prices online before making a purchase in person.

Now that is a huge number. By this, you would have gotten a rough image of how digital marketing for offline stores can benefit you.

Let us now see, the ways to use digital marketing to boost your retail business:

1. Social Media:

This is hands down one of the best platforms to use digital marketing for retail businesses.

Why social media, you ask?

Well, there are so many reasons, we cannot state one.

And here goes a common saying – go where your customers are going.

This is perfect for when you want to use digital marketing for your offline store.

But, one thing you really need to know is that having your retail business on social media is great! Social media for retail businesses has the following benefits:

    • Target your potential customers
    • Connect with your audience and consumers
    • Provide them with amazing offers to avail at your shop
    • Know what the current trends in your industry are
    • Know what your consumers want
  • Curate content according to the buyer persona

With the help of social media, you can attract consumers at your store. Because we know this for a fact, that consumers first like to get acquainted with the product details, have full awareness about the same, and then buy. Look at this chart below that explains the same.

simply buy online

It shows how a consumer goes through various stages before making a final purchase.

So, use social media for your offline stores and start making a connection with your consumers.

2. Omnichannel Marketing:

Without an online presence, you may lose out potential consumers. That is why we encourage digital marketing for offline stores.

Let us understand, what is omnichannel marketing and how can you use it to increase your store’s sales.

As we all know, marketing is all about consumers and thriving to make their experience better, every single time.

As they interact with your brand online, you need to make sure that they have a smooth start – end experience.

Omnichannel marketing means integrating various platforms to make it a seamless experience for the consumer.

omni channel marketing

For example, they might find you through an Ad on Facebook, click on that and get redirected to your website and from there, they decide to collect the product from your shop instead of getting it delivered.

So while the consumer is traveling, you need to ensure the journey is smooth.

Having digital marketing for retail business helps you to connect with your consumers. And make their user experience better.

Through the omnichannel approach, you can even drive them to your offline store.

If we let the stats speak, they reveal:

omni channel marketing

3. Local SEO:

One of the best ways to use digital marketing for offline stores is this. Local SEO helps you get more visibility in the area you have your store.

And as we have already discussed, that people are more likely to conduct online searches before paying the store a visit. This makes it even more important for you to use digital marketing for offline stores. And promote them to get more viable results.

Let us see, what Think with Google has to say about it:

Local SEO

This gives us a profound insight into consumer behavior. Local listings are a great way you can make your business appear on the SERP and increase visibility. Local SEO helps you connect with potential consumers and encourage them to visit your store.

It enhances your visibility and also credibility. Also, another way to increase your credibility is – you can ask your consumers to leave online reviews.

Online reviews help other people to know about your business. It makes them trust you more and in return, visit your store.

This is a great way to use digital marketing for retail stores. Consumers trust the stores with reviews. So, make sure you encourage people to drop a review.

4. Targeted Ads:

Now, this is a great way to utilize digital marketing for offline stores and increase sales. Though this is a paid way to promote your business online, it makes you target only a specific group of people.

Through paid Ads, you can set your budget and decide the frequency as well.

Some of the attributes of Google Ads that you might want to know are:

    • Consumer intent
    • Remarketing
    • Content keywords
    • Topics
  • Demographics

Apart from this, you can also target consumers through Facebook Ads. Also, Facebook is known to be one of the most used social media platforms. The consumer base is intense and you can very easily reach your target audience.

Some attributes of Facebook ads are:

    • Behavior
    • Connections
    • Events
    • Site visitors
    • Contact lists
    • Location
    • Interest
  • Demographic

So Ads prove to be a great way to target your consumers and increase your brand awareness.

To give you an example of its effectiveness – a breath freshener spray company used Facebook Ads to increase its offline store’s sale by 66%.
<>Do we need to convince you more?

5. Loyalty programs:

Buy 1 get 1

Who doesn’t love to be pampered and taken extra care of? Everyone does and your consumers are no different.

Loyalty programs means offering some great offers and/or discounts to your new and existing consumers. While you use digital marketing for offline stores, do not forget to consider this.

People would love to get a great bonus and benefit from a store. These offers are great for both – getting new customers and retaining the existing ones.

Also, this is a great way to get more consumers to your offline store through digital marketing efforts.

You can use emails or text messages to send them offers and encourage to visit your store. This way, not only you will raise awareness but also increase sales of your offline store.

6. Competitor analysis:

This is probably the most important thing to do while using digital marketing for retail businesses. This means to look at what your competitors are doing and how they are driving sales.

This is a great way to fill you up with inspiration and curate digital marketing strategies for your offline store.
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Conducting competitor analysis means to see what other people in your niche are doing and how are they doing it. It tells you how a particular strategy is working/not working and if it is beneficial for you.

Competitor analysis is done to know what your consumers like and are attracted towards.

You can pick a few points, re-strategize your marketing plan and execute it. For this, you can have a look at their:

    • Social media: Look at what channels your competitors are using and how are their results. You can also utilize those platforms to get results.
    • Local SEO: search for particular keywords and see what are stores that show up. Study them a bit and find the reason for their visibility
  • Website:Have a look at your competitor’s website and see what is the content they are using to engage users. Content is crucial for websites as they help converting visitors to consumers.

So these were some of the amazing tips to use digital marketing for online stores and increase sales.

Hope you can take some points and implement in your digital marketing strategy. Also, do not forget to drop a comment down, letting us know what you think about the blog.

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