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Types of Digital Marketing: Which one is Best for your Business?



05 2019

Well, the word “Digital Marketing”, it seems that most of us are familiar with this term. We probably also realize what we should do with more than 4 billion internet users worldwide.

But what are the type of digital marketing? Is marketing on social media considered “digital”? What about radio advertising?

Do you know? When you search the term “Digital Marketing” on google it will return over 3 billion results for you.
digital marketing
Digital marketing is not just a word that comes from any networking events. You need to understand the types of digital marketing and also how to use these methods to stay in the world of digital competition and stand out from the crowd.

As every day lots of people spend more and more time in front of the screen, digital marketing has become the most important tool to reach customers in an effective way. Digital marketing targets users of all types of electronic devices, from desktop, computers to smartphones. To promote a business online and engage an audience, you need to use different types of digital marketing.

These days, having just one website is not enough if you want to get qualified leads. You need to be visible on a variety of digital marketing platforms, from search engines to social media sites. To build a successful online business and stand out from the crowd, you need a complex digital strategy based on a thorough digital study, in-depth business analysis, and continuous feedback.

Well, If you ask yourself one thing “Do I really know what digital marketing is?”
If the answer is NO, that’s okay.

In this article, we will discuss the different shades of digital marketing. We will define, value, and guide you on how to use different types of digital marketing.

Finally, you will feel confident in your ability to make use of digital marketing as an effective part of your overall marketing strategy.

What Is Digital Marketing?

what is digital marketing

If we define this term in a simple language then it will be like “Any type of marketing for products or services that use electronic devices”.

If you can believe it, digital marketing is not a new thing to introduce. Digital marketing emerged as electronic devices entered our lives. People often believe that digital marketing is about content marketing and social media. Although these exist as a type of digital marketing, they all are not included.

For the best result, you should use a mix of different types of digital marketing to reach your audience through different channels. In this article, we have collected the most type of digital marketing of our time which can help you achieve the highest success rate. They are as follows:

Search engine optimization (SEO)
Search engine marketing (SEM)
Social media marketing (SMM)
Content marketing
Email marketing
Influencer Marketing

Search Engine Optimization (SEO)

Probably the first thing that comes to the mind of people when they think about different types of digital marketing, Search engine optimization (SEO). If you are doing SEO right then you can attract significant organic traffic to a website. The goal of SEO is to optimize the content in such a way that it is one of the first results on the search engine result page (SERP).

There are several methods that you can use to rank higher on the SERP, such as creating a mix of inbound and outbound links or optimizing content for specific keywords.

Search Engine Marketing (SEM)

SEO is not the only way to increase traffic coming from search engines. Search engine marketing (SEM) makes it possible to advertise a product in search engines and appear among paid search results. Search engines typically display paid results above organic results on SERPs. They almost only resemble organic results with a little difference in appearance, for example, Google shows a small “Ad” label before the corresponding URL. For example, we search “web hosting” this will come to your screen.
what is SEM marketing

Social Media Marketing (SMM)

Without any doubt, we can say that social media is the queen of 21st-century digital content. Therefore, it is one of the most important types of digital marketing that you need to pay attention to – especially if you want to promote B2C business. Social media is not just a marketing channel, but also a way for people to keep in touch with their friends and family, get the latest news or follow topics in which they are interested. There are a lot of options from social media platforms from which you can choose. Such as Facebook, Twitter, Linkedin, Instagram and many more. 

When you post quality content, you will gain more reach using social media marketing. Everything you do to increase traffic or business on your social media channels is social media marketing. Whether you are on Facebook, Twitter, Snapchat, or LinkedIn, social media marketing gets all the money from these efforts.

Content Marketing

content marketing

Content marketing is a type of digital marketing that focuses on creating and delivering content to a target audience. The content is intended to be valuable, relevant and (ideally) consistent. Its ultimate goal is to drive profitable customer action.

Tweets, YouTube video and a blog on your website all involve content marketing. Content marketing works because it melts exceptional content with other types of digital marketing such as SEO and social media marketing.

Email Marketing

Email marketing is one of the best types of digital marketing that everyone is using nowadays. To put it shortly, it is the use of email to promote someone’s products or services.

If we explain it a little deeper, email marketing can also refer to building relationships with your customers. The emails you send to your customers should not only talk to them but also encourage meaningful interaction with your brand.

Email marketing allows you to regularly update your email customers about your company. Also, it develops a good relationship unlike other types of digital marketing. Your email updates give value to your consumer. As a result, you develop brand trust and brand loyalty.

Influencer Marketing

influencer marketing

Influencer marketing is one of the new types of digital marketing. Influencer uses people with a huge online reach considered by experts in your target market to drive marketing traffic and sales.

Influencer marketing is very effective on social media channels such as Instagram and Snapchat. Many companies hire a large number of Instagrammers or YouTubers to promote their brand by posting one or more photos or videos with the product.

Always make sure to do your well-research before you decide to do business with any influencer. You should verify their different social platforms or where you want to publish your products and make sure that their following proves to be legitimate and not filled with fake accounts.

There are other types of digital marketing, but these top 6 give you a solid start. You don’t necessarily have to start with all six at the same time. Choose something that you think might be best for your business, experiment and measure the results.

Which digital marketing type are you already using? Share in the comments below!

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