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The Importance of Digital Marketing: Top 10 Reasons You Need to Know



23 2019

These days, without an online presence, it is really hard to compete with others and grow your business. And that’s where the importance of digital marketing comes in!

How many times have you heard saying this- undoubtedly lots of time?

Why Digital Marketing is Important?

As per “BrightLocal”- around 88% of buyers trust online reviews as much as personal recommendations. Beyond all of these it has-

Ability to interact with your audience
Potential to reach globally
Track real-time responses
Get to know your audience personally

This is the potential of “Digital Marketing” keep reading to find the hidden power of “Digital Marketing”.

This is the potential of “Digital Marketing” keep reading to find the hidden power of “Digital Marketing”. 

Marketing has always been out of the box plus making a connection with your target audience, in the right place, at the right time. 

Today, customers are online and it means online marketing should be your main focus, to grow your business.  

Using this detailed guide you will be able to find the right people, at the right time for your business and that’s how you will be able to fuel your business.   

Target Specific Audience

Digital Marketing helps in targeting a specific audience, which is not at all possible with traditional marketing. 

With digital marketing tools, you can easily target your potential customers and could build an image into the minds of existing as well as potential customers.

Strategically, targeting the right audience will help you to expand your business 10 times better. 

Reach to the right people

reach to the target audience

It helps to reach the right people, at the right place, at the right time, yes this is the actual potential of Digital Marketing. 

Internet is the right gateway to target potential customers. With an online presence, you can reach far more to the right people as compared to offline marketing.

And if you do it in the right way, you can get right in front of people who are likely to become your customers at the right moment in their buyer’s journey.

Direct mail and cold calling are outdated tactics these days. These are the tactics that are not going to work even 1% today.

On the other hand Mailchimp, viral marketing are some of the latest inventions of Digital Marketers, which can take your business from plinth to paramount. 

Measurable Results for Informed Strategy

Another massive benefit of using digital marketing is that it allows marketers to see accurate results and that too in real-time. 

If you have ever, published a newspaper advertisement or given a try to pamphlets, you have noticed how hard it is to measure that advertisement real-time data.

On the other hand, with online marketing, you can measure the Return of Investment (ROI) quite easily, using popular digital marketing (analytics) tool.

Influence Buying Decisions

influence buyers

Today 90% of the businesses fail to get the right strategy to influence people, Digital Marketing lays down a perfect platform that impacts the decision straight into potential customers.

If you are not targeting the right call to actions, the right messages to the right people, your business will sustain no longer.

Brand Recognition

Every business initiates to build a world-class reputation, to have millions of customers and billions of turnover and so on.

Well, these thoughts are quite apt at their place, and to start with, first you have to create your online presence, have to start recognizing your brand at a wide level.

By putting right efforts, with a mix of Digital Marketing you can achieve this milestone easily. 

Direct Communication to Customer 

customer communication

Today Digital platforms and social media have enabled easy and real-time communication right between your brand and customers.

You can get to know your customer’s likes and dislikes, what kind of product they are looking for, what interests them into your brand and so on.

With the growing importance of digital marketing, you can easily get pin point of your customers and that sets the next step for you.

And the awesome thing is, it helps you to connect with a global audience as well. 

Easy to Implement 

Businesses who are not open up for Digital Marketing can lose their customers at a great level. Again here comes the factor of accessibility.

Adopting digital marketing is not that difficult as it seems, one can easily try hands on this. 

It’s not rocket science, you can easily adapt it to scale up your business, it’s easy to implement. 

Looking out of the box will help your business to get exposure at a massive scale.  

Track Information on How People shop today 

Track Information on How People shop today in Digital Marketing

Around 88% of the people prefer to check the reviews before purchasing a specific product. 

Having sections for customer reviews and feedback will help you to be updated with your products and services.

On the other hand, it will align your business with how people today shop. 

Allows you to retarget Your Audience’s

Sales and marketing professions are not as easy as it sounds. Even you will find people saying- Marketing is not my cup of tea. 

But gone are those days, with a mix of marketing you can easily to your target audience, even you can easily re-target potential customers. Yes, you heard it right.

With tools like- MailChimp and other tracking tools you can easily re-target your potential customers. 

Interaction with Mobile Users

Interaction with Mobile Users

According to recent statistics, there are 2.71 billion users in the world today, if you are not rolling out your business over mobile phones, you might lose lots of customers.

Today, buyers purchasing behavior is changing so drastically, they search for a specific product first before they make a mind to buy it. 

These activities will go high in the coming years, so it’s high time to roll out your business on all the possible platforms, if you are still not bothered about the importance of digital marketing, you will have to in the coming years.

Ending Thoughts

That’s all from my side for today if I have missed something, don’t forget to ping me. You may share your valuable thoughts via comments. 

Good Luck!

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