It seems like it was just yesterday that we celebrated the new year and welcomed 2020. But time flies away even before you realize. The first quarter of 2020 will be over in another month. And it will be time for evaluation.
I am sure all of you have done a good job and the first quarter will yield you more than expected results. But this is possible only if you are keeping up with the ever-changing trends and being serious about what is going in the market.
Now, when I talk about 2020, it is by default a synonym of the digital world. We are practical, eating, living and breathing in the virtual digital world. And if this is it, then establishing your presence in this world is the topmost priority.
If you have been following my blogs, I am sure I do not have to talk again about the most important factor responsible for your destiny in the digital world.
Yes, of course, it is SEO. Some things remain unchanged, no matter what. And SEO is one of them. Search Engine Optimization is one thing that will literally decide your destiny on the search engine result pages.
If you wish to rule the SERPs, you will have to know and practice everything and anything about SEO. And when it comes to SEO one thing that is constant here is the content. The content is the backbone. If that is straight, you can run for miles and also win the race.
Now that we are talking about content, one thing that I would like to discuss today is Guest Posting or Guest Blogging.
But before I jump to that let me briefly discuss EAT and YMYL.
When it comes to Google’s ranking and how its algorithms work, it is a complete mystery. Though everyone thinks they know it, time to wake up. All your knowledge is all a myth. Wee, there are a few things that Google might have revealed, but that does help you solve the puzzle.
As I said, Google sometimes does reveal some points, so in 2015 it talked about search quality evaluator guidelines. These guidelines were all about how the algorithms differentiate between high and low-quality content.
And here comes in the role of EAT and YMYL.
EAT is Expertise, Authoritativeness, Trustworthiness.
YMYL is Your Money Your Life.
It is as simple as that.
Your content should be about your expertise, it should hold authoritativeness, meaning it should be unique and it should definitely be trustworthy. In short, if you are writing good quality original content about your products or services, it automatically becomes genuine in the eyes of Google algorithms.
Google takes YMYL very seriously. Because this type of content has the potential to directly affect people’s health, happiness. Safety and financial situations. If your content is untrustworthy and unreliable, it could affect your reader’s lives and livelihood. YMYL content covers topics like:
Both EAT and YMYL work hand in hand. The quality of your content is judged on the parameters of YMYL. And on the EAT part, once the content is considered to have a beneficial purpose, it is then evaluated to have YMYL or non YMYL properties.
If I further cut down the EAT parameters, it can be described as follows:
Now comes the question, how do you fulfill all the parameters of EAT and YMYL? The answer is not as complicated as you think it to be. On the contrary, it is very simple. The answer is high-quality content, that is completely user-focused.
The main purpose of your content should be for the benefit of the reader. It should be written by the expert and keep in mind that your content will and can affect the lives and livelihood of your readers (YMYL parameters).
So instead of wasting your time, hunting the secret of how Google algorithms work, concentrate on EAT and YMYL. If you get this right, the algorithms will knock your door instead of the other way round.
Now that we have understood about Google’s quality standards and the importance of EAT and YMYL, let us get back to the initial point.
Time needed: 10 minutes.
One magic bean that will decide the growth of your tree is Content. Whether it is on-page content or off-page content, it undoubtedly affects the ranking of your website on the SERPs.
When we talk about guest posting, if you are a beginner, it is like a kick start for you. And if you are a pro, guest posting can be the best investment for you.
Let us quickly have a look at the pro tips for guest posting.
Just like SEO is the backbone of content, keywords is the backbone of SEO. It is like the base in the digital world for your building to stand strong. So you need to be very careful when it comes to deciding our keywords.
Do thorough market research about which keywords related to your industry are ranking. And by keyword, I just don’t mean one keyword, I mean a set of keywords. But since everyone else might also be doing the same thing, you need to focus on the less competitive keywords. It can be both single word and long-tail keywords. Don’t go for the most obvious ones.
Getting the right keywords is just the beginning after you are done with that, the next thing that you need to decide is which webpages you want to target. Shortlist the web pages from your website that you want to rank and strategies the keywords in those web pages accordingly.
Google algorithms work on individual pages and not the entire web site. So you will have to dedicatedly fit in the keywords on each page that you want to rank. This way, you can diversify the traffic to each page individually which will ultimately land on your website.
For guest posting, stuff the keywords in your content and then direct it to a certain page.
Once your data is ready, it is now time to process the data. You need to do some research and look for content that can relate to your website. If put simply, looks for similar blogs and posts in your industry that can complement your website.
These are the websites that are the prospects and this is where you should be guest posting. When you do a guest posting on their website, they will provide you a link for a page on your website. This give and take is what guest posting is and this makes you genuine in the eyes of algorithms.
Content is undoubtedly the king of Content. And so it is for guest posting also. The sole purpose of your post should be to provide the information, a reader is seeking. So the quality of your content should completely focus on your reader.
If the readers like your content and find it trustworthy if automatically wins over other content. Here comes the role of EAT and YMYL. If your content is good enough to pass the parameters, then it is good to go to face the algorithms.
Like I mentioned earlier, keywords play an important role. And apart from keywords, the web pages that you want to target are also important. But what is more important is, how to get the set of keywords to work in your favor.
If I talk about the on-page SEO, stuffing the keywords in your web pages is the best and easiest way. You need to optimize your content according to the keywords and make sure the density and consistency are maintained in the content.
For guest posting the optimization of keywords works differently. Here, off-page is as important as on-page optimization. Add the keywords as naturally as possible and hyperlink them to your web page, that is how you will get the referral traffic.
You have already gone the extra mile to ensure that your website earns credibility by finding and stuffing the right keywords in the right targeted web pages. Nex you approached other websites that have similar content so that you can do guest posting. Not necessarily all positively replied to your approach.
There are possibilities that some declined your proposal for guest posting and some don’t even reply. But this does not mean the end of the world. For those who accepted your proposal, you need to consistently keep taking a follow up on them before you get down to the real business.
The sole purpose of guest posting is to get your SEO in good shape, which ultimately leads to ranking on the SERPs. The more your posts appear on different sites, the more you gain expertise, authoritativeness, and trustworthiness. In short, you win the EAT of Google’s quality standards.
So, when, as a guest blogger while you are earning credit for your content, in return your website is also earning credibility. Since your guest posts have hyperlinks bringing the users back to your website, your ranking automatically improves.
So, these were the pro tips for guest posting that every SEO should know in 2020. Whether you are just trying your luck in guest posting or you have been doing it for long now, try putting in these points and see the difference. Of course, you can thank me later.
For more such researched blogs, that will help you rank on the first page of the search engines, stay tuned. Do not forget to share your views on this blog and do share if you wish to read on any particular topic. I will be more than happy to share my expertise. Let us all grow together in this virtual digital world.
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