Today, when it comes to digital marketing, we all are well aware of it. Aren’t we? All thanks to the immense articles and content on the web that makes all the needed information available to us in no time. It makes us know all the do’s and dont’s of the digital marketing world.
But when we have a look at the statistics, why do you think the amount of successful digital marketers are way less than those who start? No brainer, there’s a whole lot of work that actually goes into making a marketing campaign successful.
That is the number one mistake when it comes to digital marketing, we all talk about it but not all of us actually do it.
How to avoid: When you are a digital marketer, you must know how to remain consistent., how to come up with new ideas so that your blog/website doesn’t produce plain, boring content time and again.
Your customers are constantly on a hunt for getting something new and make sure you fulfill their desire. It sure is easy to get off the way after a while, and that is what brings us to our next point.
The biggest mistake marketers do is not thinking of what might the trend be tomorrow.
How to avoid: As a digital marketer, it’s crucial you keep an eye on the market trends and watch what your customers need. You definitely don’t want to run out on ideas and that is when watching the trends comes into play.
The plan should be clear, adding to the values of the organization and up to date with the trends.
If you don’t have your customers trust, you’ll end up being broke despite having the most amazing products/services. Customers always prefer going to someone who is approachable, friendly and nice. Always.
How to avoid: You should always have their trust in the pocket if you want to sustain in the long run. Always stay in touch with them, reply to their queries, answer their doubts and make sure they’re comfortable using your services. A customer is a king and you shouldn’t take this lightly. The next point compliments this one.
You should have a fair idea about who will benefit from your services i.e. who your customers are. The Internet does have immense reach but you don’t want all of them. You just want the ones who would benefit from your services. It’s always better to be picky about your customers and make specialized content for them rather than just going with the flow and targeting everybody out there.
How to avoid: You should know this beforehand that who will benefit from your services that will make you go fetch for the right kind of customers and not waste time on someone who is not even interested in your service, because let’s be real, customers are clever these days, they know exactly what they want.
How to avoid: it’s not necessary that you should know each and everything(if you do, it’s great), you should be very clear as to what you don’t deliver so that the customers don’t get offended and assume all the wrong things about you.
How to avoid: think of all the possible questions your potential customers might come up with and try to answer them to as much extent as you can. This would not only solve all their doubts but also you will be considered reliable.
This is how a marketer may lose a potential customer, you’ve done the right advertisement but are you available when they finally reach out?
How to avoid: For say, you’ve provided them your email or phone number, but never respond to them, customer lost? Do avoid doing this or your image might be affected in a very wrong way.
Marketers forget how customer comes first and not their product or service.
How to avoid: Be someone who solves their problem and not the one pursuing to sell their products. Help them or solve their problems in a way that’s relevant to your area of expertise.
The look and feel of your online presence is as important as all other factors. Your customers will get a hint of you just by your look (don’t forget — first impression is the last impression)
How to avoid: Show your customers that you know what you’re best at. Make your own social platforms interesting and keep them up to date. For say you claim to be a web developer and your own site runs slow every time. That’s a bummer and you surely want to avoid it.
How to avoid: You don’t want to miss out on some good relations when working online. It is very important to go out there, look for your potential customers, make them aware of your services and get them to your store online.
These are all those small mistakes a digital marketer makes that lead them to a ruined image, make sure you take some pointers for your next move and make it successful.