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How to optimize a blog post for SEO



12 2019

If you are a blogger, then you must know the importance of ranking of any blog. By publishing regular blog posts, you get the opportunity to target a large number of long-tailed keywords, which keep people on your website for a long time and give something to link back to other websites.

Here are some easy search engine optimization (SEO) tips that will help your blog to get noticed.

Keyword Research

The keyword is a word or group of words that the user searches in the search engine. It is very necessary for on-page optimization.

While making a strategy for your blog, keyword research should be one of the first steps. It helps you to get the report that what types of topics your audience is interested in.

The Google Adwords Keyword Tool and Drive Digital tool, both are great tools that allow you to find keywords related to your topic and also to spy on your competitors to see what kind of words and phrases they are targeting to bring traffic to their sites.

Do not try to use any keyword where it doesn’t work –the search engines frown on unnecessary keyword stuffing and it could backfire you.

Utilize those keywords throughout your posts

Once you have your targeted keywords, the next step is very important to put them where they will have the most impact and give the best results.

Try to put them in the following places to get maximum benefits:

  • Title
  • Headings and subheadings
  • In between sentence
  • While concluding paragraph
  • In the title tags and meta descriptions

Point to keep in Mind

Do not get engaged in keyword stuffing only, filling your content with lots of keywords will make it difficult to read. It might irritate your blog followers, and also you will get penalized by Google.

Use social media to increase the range of your blog posts

We all know that social media plays a vital role to make your things popular. Within hours, you can make your service very popular with the help of social media.

The same thing you can do with your blog to make it viral within hours. It will you help your blog to reach a large section of viewers.

Whenever you write your blog, to share it on social media like Facebook, Twitter, LinkedIn, and many other platforms.

Choose Your Post Title Well

Most of the times, search engines must see what this page is about.

Make sure the way you include the title it gives some sense. If you make it confusing for your readers then you may get the lack of clicks.

So choose your title in a good manner then only you will get the benefit of it.

Optimize Your Headings

Your page headings is also a very important part of the page. The search engines give importance to understand what your page is about.

It means while writing blog also put tags like <h1>, <h2>, or <h3> tag on the page. And also include your keywords in the page headings.

Try to Link Your New Post to Old Posts

Always try to link your new post to the old ones and also put the link of the old post to the new one. In both conditions, the user will get the notification and will see the new or old post.

It will increase your views and your blog will get more popularity.

By these simple SEO tips, you can boost rankings in SERPs (Search Engine Results Page), increased web traffic, and larger customer growth rates.

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