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Digital Marketing Skills to Have in 2019



14 2019

Digital marketing is a booming sector. It offers endless job opportunities, be it for freshers or for someone looking for a change in their career.

This is a new, creative and a lucrative field that is going to change the way people look at jobs.

The only thing that this sector demands is – skills.

This brings us to our blog topic, that is going to tell you about the best digital marketing skills you need to possess in 2019.

Not only digital marketing jobs are high-paying, they never let your skills go out of trend.

And as we mentioned trends, let’s talk a little about it.

But before that, let us put light on a very important question.


Well, this seems to be a very famous question. It is common that this question pops up in your mind.

Digital marketing is a dynamic sector and needs a person to be updated with the latest skill sets.

The best part is, these digital marketing skills 2019 are the ones that fetch you an amazing job. And ofcourse, high package.

In this blog, we are going to look at some fastest growing digital marketing skills.


Let us make you wait no more and look at the in-demand digital marketing skills, 2019.

Data science and analytics:

Data science and analytics

This skill is indispensable if you want to make your mark in the digital marketing field.

Companies really want to know who their consumers are, what are their buying patterns and what improvements they can make.

This is one of the most important digital marketing skills.

Through this, you would be able to predict, what the consumers would demand in the future.

Business is all about meeting consumer’s needs with their services. And that is why we need this skill.

Stats show that by 2020, there will be 1.7 megabytes of new data.

Now, this is huge! To collect this data, mine out the useful ones, and to actually use them, is a skill.

Why we emphasis so much on this skill is because it is crucial for a company to understand its consumers.

To know their needs and buying habits is what predicts the future. And because there is so much data on the web today, companies need employees to mine out the best of them.

One of the best things that you can have your hands on right now is –Google analytics.

It is a great tool to track the data. This tool tells you about your consumers really well. This tool lets you:

  • Know consumer behavior
  • Their buying pattern
  • Traffic sources
  • Conversion rates
  • Bounce rates
  • Audience location

Apart from this, there are other features that this free tool lets you access. All this information is crucial to the companies.

Now, let us move and hover over more digital marketing skills to learn in 2019.

Graphic designing:

what looks the best, sells the most.

This is what we truly believe in and is also a fact. In order to attract people to your website or brand, you need to create graphics that grab attention.

Digital marketing is all about visuals and we are sure you would agree on this.

Be it social media accounts, or the webpages, companies need graphic designers.

These designers will be in great demand given the fact that there is so much competition in the market.

This is a crucial digital marketing skill you can acquire if you have a creative knack.

Interesting, captivating and enticing visuals attract people and make them feel a certain way.

Being a graphic designer, you would be knowing important aspects like – color psychology, human psychology, latest trends, etc.

Now, this is a very lucrative field and a creative one. Creative posts help engage the audience on the web.

And given the immense traffic already, the need for a proficient graphic designer increases.

If you really need to learn digital marketing skills, get your hands on this one. If we talk about the key skills of a graphic designer, here are some:

  • Corel Draw
  • Adobe Photoshop
  • Adobe Illustrator

Now if you are not into designing, do not get disheartened. We have stored in more digital marketing skills for you to learn in 2019.

Artificial intelligence:

Artificial intelligence

Very recently, the world has discovered this now field.

And, this is the best digital marketing skill of 2019. You can also call it the new “talk of the town”. And, this skill is not going to fade away anytime soon.

The demand for this skill is only going to rise. You will soon get to know why.

Artificial intelligence is sparkling in almost every industry. Especially in digital marketing.

Today, we have everything available on our fingertips. We need everything quickly, be it any information from the web or communication, everything needs to be quick.

And this had led to the emergence of disruptive technologies including artificial intelligence.

But given the fact that the trends are rapidly changing and there is so much data on the web, we need something more than humans.

This is called artificial intelligence. But to understand the data collected from the web and to actually use it, we need people.

This is one of the most important, trending digital marketing skills. AI is used to:

  • Analyze social media
  • Understand sentiments
  • Enhance user experience
  • Curate personalized content
  • Derive chunks of data
  • Effective scaling of content
  • Predict marketing strategies

This is yet another great in-demand digital marketing skills for 2019.

UX design skill:

While the usage of technologies is fast rising, there is an equal demand for making the content personal.

UX design is a lucrative and a unique skill set you need to grab in 2019.

This is basically used to evoke emotions and encourage people to make a purchase. And eventually, leading to enhanced ROI.

UX designers are skilled enough to do that. They emphasize to make a consumer retain for a longer period of time and enhance their experience.

This is a must-have digital marketing skill in 2019. The digital world today requires special attention to the consumers and try to make their experience the best one.

This makes the companies to not only stand out from the competition but also increase the rate of return of consumers.

Content curation skills:

This is hands down, one of the best digital marketing skills to learn in 2019. With the immense amount of data, and the pressure to create unique content every single time, companies need experts.

A content curator is a person who comes up with unique ideas for the company, to make it best in the competition.

Key roles of a content curator are:

  • Analyzing current market trends
  • Predict future trends
  • Analyze consumer preferences
  • Carry out keyword research
  • Enhance brand awareness

And a lot more. Infact, more than 72% of marketers admit that they have a content strategy and it drives results.

So among all the digital marketing skills, this one demands the most creativity.

So if you think you have a creative knack, this one field is for you.

Facebook marketing:

Facebook marketing

Among all the social media platforms, Facebook takes the lead.

And this makes it the best among the various digital marketing skills.

This is similar to that of analytics – which deals with consumer behavior.

But, this one is specifically for Facebook. The expert needs to be keen in the field of marketing.

He/she should know how to reach a specific audience and promote the brand.

Taking about being specific, Facebook does it in a better manner. It makes targeting easier by offering attributes like:

  • Age
  • Gender
  • Location
  • Interest
  • demographic

This lets marketers target people locally as well as internationally. This skill makes you experiment daily and try out new things.

Infact, stats of 2017 reveal that there are 2 billion active users on Facebook, per day.

Communication skills:

This is again one of the most important digital marketing skills of 2019.

Even if you are proficient in your job profile, if you are not connecting with people, it is merely of any use.

Knowing people requires listening to them. What people have to say about the brand plays a crucial role in determining success.

Having this skill is crucial as it lets you communicate with people effectively and build great relations.

This skill is imperative as it is connecting with people and telling them your brand’s story, and eventually turning them into the most loyal consumer.

Content marketing:

Curation is one thing, then comes marketing the content.

We cannot emphasize enough on this one point. But, we can give you an example.

Even if you are curating the best of content, is it of any use, if people don’t get to see it?

We are sure you got your answer. This has been one of the top digital marketing skills since a very long time.

Getting your message across the internet and to the people is vital.

Companies need people who can enhance their brand visibility and the best way to do is through content marketing.

Search engine optimization (SEO) skill:

This is yet another important digital marketing skills to acquire. People possessing this skill remain high in demand.

This demands the expert to have in-depth knowledge to properly strategize and execute the prepared strategies.

Key role of an SEO specialist is:

  • Increasing visibility in the search engine: with both paid and organic ways
  • Generate Leads
  • Boost ROI
  • Attract visitors
  • Get more traffic to the website

Web designing and programming:

web design and programing

Almost all the businesses online have their website.

So, this skill makes its place to our list. And even, it is not that difficult to learn to code.

If you are keen on acquiring this particular skill, don’t think twice. There is a great demand for people with professional skills and can fetch you a great job.

So these were some of the very important and in-demand digital marketing skills of 2019. Hope this provided you with much-needed insights.

Also, to learn the best skills, you need to be in touch with the best digital marketing institute.

Don’t forget to share this with your friends, apply these skills and make your future bright.

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