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5 Most Used Call To Action to Maximize Conversions



31 2020

In daily life, we use many kinds of call to action statement whether to call someone or to attract someone. Here in this blog, I will tell you how people use a call to action and 5 Most Used Call To Action.

What are the Top Most Used Call To Action

1. On-Screen Call To Action:

Technically any Cta that appears on the mobile, desktop, laptop or any digital platform is an On-Screen Call To action. But let us not go into the technicalities. 

The On-Screen CTA can be in any form a link, a button or just a phone number. But usually, it has three main components:
> Company logo/tagline
> Clickable button
> Contact details

This CTA works best in Videos. 
Why it works?

> Visual content (video) is far more interesting and attention capturing than text
> Videos generally has a story and the viewer feels connected and is encouraged to take action at the end.
> Videos are always a better option to convince the viewer and believe in the story.

What to keep in mind?

> Use a cliffhanger ending
> Use an enticing thumbnail to lure viewers
> Make sure the video is not too long
> Leave the details on the landing page instead of stuffing it all in the video
> Make sure the CTA button is clickable

2. Single Button:

The name says it all. It is a simple and to the point call to action button. Here the clickable button plays the major role. It should be:
> Very attractive
> Visibly strong
> Have a strong tagline in big font
> Attractive color 
> Brief details below.

Why it works?
> Since the button is the center of attraction, it drives the visitor to click and check it at least once.
> It is precise and to the point with just a button and brief details, it does not create much distraction. 

What to keep in mind?
> Keep the page as simple and clutter-free as possible
> The button should be bold and center of attraction
> Details or the copy below should not be more than 3 sentences.

3. Freebies Opt-In

This CTA works best for list building. It only has a text field, where the viewer can fill in some details like email address or contact info. It is generally used for the user to get back something like subscribing for a newsletter, an ebook, a template, etc. It should have a:
> Subscription goal
> What the subscriber gets
> Opt-in field for the user to enter details
> Highlighted ‘Yes’ and greyed ‘No’

Why it works?
> It goes well with the no-risk CTA, as you are offering something for free
> It does require any commitments other than some contact details

What to keep in mind?
> Subscription position should be at the sidebar, popup or above the fold
> What the subscriber is getting should be clearly described
> Use of the word ‘Free’ is a must
> Make sure the ‘Yes’ button is highlighted and ‘No’ button is less attractive.

Premium Trials:

This call to action is specifically popular for Saas-type websites, who sell services. This allures the visitor to use your premium services and sign up for free, for a limited time. It should have a:
> Call to action phrase
> Premium feature
> Highlighted Yes button
> Greyed out No button

Why it works?
> Free trails, especially where no card details are required are hard to resist
> Users happily sign up to try the free version before opting for the paid version

What to keep in mind?
> The placement of premium trial CTA should always be above the fold
> Specify the free trial time period to avoid confusion
> Provide the advantages of using a premium version over a free one.

Premium Trials call to action

The No Bulls**t

It is for the people or companies who know you. You don’t need to explain to them who you are or why they need you. All you want is for them to take the action. It should have a:
> Logo
> Strong CTA phrase
> Sign-in button of regular user
> Huge clickable button

Why it works?
> This CTA is not for everyone. Only the giant and branded ones can afford to have it
> It is basically used to collect leads and not convert them

What to keep in mind?
> Only the well known and branded companies should use this CTA
> Much detail or copy is not required
> The action button should be the center of attraction.

Some other CTA you should know about are:

1. Lead Generation: The main motive of using CTA is to generate more leads. So, typically the lead generation CTA are generally used at the end of the page, post or a blog or as a banner in the side. The viewer should be clear about what to expect when they click the CTA and come down to the landing page.

2. “Read More” Button:  It fits best where you don’t want to show the entire content. You only post some part or the summary of the content and put a “Read More” CTA at the end. This helps in making the content more engaging and receives higher clicks than others.

3. Form Submission: These are generally used on the landing page, where the visitor need to fill in a form and click the submit button before it actually becomes a lead. Instead of using the same old ‘Submit’, use something creative and more eye catchy as your clickable CTA button.

4. Product or Service Discovery: This works best for those who are selling some specific services. Instead of letting the visitor take all the pain and scroll through your entire website, product or service discovery CTA makes things easier for the visitor. It does not have to be very fancy, a simple text with attractive text would do the job.

5. Lead Nurturing: This CTA comes in handy when the visitor has converted to a lead, but is still not sure about the decision. This is when you have to give some extra icing to lure the visitor. Offer them something that they not already getting like a discount or a free trial. 

6. Closing The Sale: These types of CTA are very sales focused and usually play the role after lead generation and lead nurturing. In short, it is used once the visitor is converted into a lead and now you have to convert him into a customer.

So, this was all about the CTA. Since the article is all about call to action, I will have to be very careful about how I conclude it and what CTA I use. Well, today I am not going to use any CTA here. Though I have used it somewhere in the article. Now your task is to find out where and tell me in the comment box below.

Happy Hunting…!!

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