Think about your first step when you have signed up for Evernote, Dropbox or Spotify?
What was the first thing that pulls you to take the action? Of Course, it was a CTA. But does all types of CTA work? And if yes, then why most of the marketers fail to drive sales.
Further, you will be shocked to know, Today, More than 90% of visitors who read your headline also read your CTA copy.
The surprising thing is, half the people (marketing people) don’t even know what a CTA is. And those who know they do not know how and where to use them. According to the numbers, 70% of the small B2B business sites do not have a Call to Action.
This issue further gets devasted when you place simply a download CTA the major issue with such type of CTA is- it has become really borning.
CTA’s and their placement has become an urgent need of an hour as you can’t drive sales without them.
I am sure you do not want to fall into that 70%. So, here are 3 CTA’s that you should try your hands on.
1. No-Risk CTA:
Who does not like a little bit of discount or free offer. Well, everyone does. So you exactly need to do this. You need to give the visitor a no-risk or a free trial CTA. Think from a customer’s point of view. Or even better, think of yourself to be a visitor.
Would you buy a service or a product from a site that you have only visited once? No, you wouldn’t. Generally, a visitor goes through a 3 stage journey, before he becomes a customer:
> Awareness Stage
> Consideration Stage
> Decision Stage
And to be frank, there are a lot more stages between the awareness and consideration stage. Reaching the decision stage is far beyond.
They are still not convinced even when they reach the consideration stage. The chances of them leaving at that stage and completely giving up the idea of trying your product or service is quite possible. Here comes the role of CTA.
You need to flip their mind and convince them to try or product or service. And the best way to do that is by giving them a free trial.
This always works, especially if what you are offering is second to none. People like to try and test it and be sure before buying it. If your product or service is solving their problem and is giving them what they are looking for in the first free trial, they will definitely pay for it later to use it again.
2. Persistent Header CTA:
Persistent header CTA comes at the top of your page. Ok, I know, earlier I said about not popping the visitor with CTA, as soon as he visits the page. But these CTA’s are best with headers, especially for sites selling services.
Suppose you are looking for a digital marketing company, who can help you improve your ranking. You browse through the options and land on one site. The first thing that you would like to see on that site is if it can help you solve your problem, rather getting to know about the company.
In this condition, if you see a catchy header like –
“Do You Want To Increase Your Visibility On Google?
The Secret Is In This Free SEO Report – Check It.”
You will immediately click the button without giving a second thought because your purpose to visit the site is solved.
Persistent header CTA can remain static or can appear after a specific time or on a particular page or posts.
3. Exit-Intent Popups:
Exit-intent popups work the best to hold the visitors who are just going to leave the page. In marketing terms, it is called going to bounce. The numbers say that blog posts have the highest bounce rates.
So how do you control that?
Typically if I talk about blogs, it can be possible that if someone is reading your blog, they do not know you personally. It is even possible that they have read it for the first time. What will you do to retain them?
Firstly, of course, your content has to perfectly captivating and knowledgeable that they might want to come again to read another of your posts. Just like you come to read mine.
But other than this, you should try the exit-intent popup. Just when the reader is about to leave your page, offer him something that he cannot ignore and come back again.
These CTA’s popup, when the mouse cursor goes up to the X button. Now, these CTA’s need to be really luring. Give them something that they would not want to miss. Create a curiosity, that will be answered in your next post.
You can try something like – “Hey, leaving so soon?” or “Want to know more? Stay tuned for the next one. ” You can customize these pop-ups with videos or images to make it more attractive.